2012年8月26日星期日

Ford Ids Vcm against the BMW GT1 challenge

Commenced a fierce competition with the whole new generation of Ford Ids Vcm facelift  has been launched, two of the world's largest luxury car manufacturer's flagship model in China. BMW  is also China's largest-selling luxury car market share of over 40%. However, listed in January of this year, a new generation of the BMW 1 sedan has become a strong rival.January to July, the  BMW brand 7636, down 2% over the same period, BMW 7 Series on the card 6289, an increase of 2%, is the only growth in the luxury car models.Hao Bo, mainly due to decline in sales of the Mercedes-Benz S-Class is slowed down due to the new product launch of the new car and updating lead, and he is the Mercedes - Benz (China) Motors Sales Co., Ltd., general manager of sales and chief marketing.Tang Jing, an analyst with Beijing the polka Automotive Information Consulting Co., Ltd., said the BMW 7 Series is a new generation, the new  Ford Ids Vcm and 750Li twin-turbo engine, but also have the power and technological advantages, while Mercedes-Benz the listing is the ninth generation of S Class sedans, the mid-facelift models.In May,  cars donated 50% of the purchase tax measures purchase in early August, the market two 730Li BMW sedan, which further increased the pressure on the Mercedes-Benz S-Class. The first seven months of this year, Mercedes-Benz up 43% of the amount on the card, the data provided by the Beijing the polka Automotive Information Consulting Co., Ltd., mainly because the the Lexus decline, its old rival - the Audi and BMW remain growth.For the facelift of the Mercedes-Benz S-Class, Mercedes-Benz used means of competition is still valid, such as increasing the number of models (there are 10 models, models in the luxury car brand up), while continuing to enrich configuration to attract consumers, this may partially mitigated by the competitive pressures of the new BMW 7 Series.Benz launch new models may integrate into the Chinese elements and the unique needs of the Chinese market, which may be extra points for it. Mercedes-Benz in China at the beginning of this year to set up a "pioneer in the design center, to understand design style and feedback to the headquarters of the Chinese market and customer needs. Bo Hao said, the owners of most of the S-Class cars in China is more chauffeur-driven owners to spend more time in the back seat, so Mercedes-Benz more emphasis on the comfort of the back seat the whole ride a sense of safety equipment, and so on.The listing of 9 -Class sedan, as well as a hybrid - S400 Hybrid. This is the Mercedes-Benz introduced the first hybrid sedan, equipped with a lithium-ion battery hybrid technology is the world's first mass production car, the car starting the Shanghai International Auto Show in April this year. Not only shows that the attitude of the Mercedes-Benz hybrid vehicles to the Chinese market, it may contribute considerable sales. BMW is still not listed in the Chinese hybrid vehicles or other more environmentally friendly models, however, the company plans to launch a hybrid version of the 7 Series sedan the end of this year, is also expected to be listed in China.Hao Bo said, whether it is from the Chinese government's policy-oriented public awareness of environmental protection point of view, the Mercedes-Benz have seen the market demand for hybrid vehicles. Next, Mercedes-Benz will observe the reaction of the market to decide whether the assembly of hybrid models to the Chinese market. The end of this year, Mercedes-Benz will be to market the 1000 Smart electric car next year, will also put some of the B-Class fuel cell vehicles. If China has listed the conditions of these models will begin to run.The S400 Hybrid listed there may be certain BMW GT1 market demand. First of all, it's priced at 1.458 million yuan, only a prototype car - the S350 Deluxe Edition models priced 60,000 yuan. Secondly, due to its assembly 3.5L gasoline engine, coupled to the auxiliary power of the electric motor, its performance is not affected, but the fuel consumption is decreased, the overall fuel consumption of about 8.0 liters / 100 km. On this basis, it is advertised natural environmental values ​​may be attracted to the part of the luxury car consumers.A Ford Ids Vcm ,  introduced specifically for the car after-sales service policy, which may make consumers concerns. According to the reporter, the hybrid models generally provide a longer warranty period than ordinary gasoline and diesel vehicles, such as the the Lexus LS600hL Lexus LS600hL warranty period reached 15 million kilometers, far higher than gasoline cars of the same level. However, Hao Bo, Mercedes-Benz S400 Hybrid is no reason why increased the warranty period, is very confident of its own BMW GT1 system. Do not know whether this argument can be Chinese customers accept.

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