2012年8月26日星期日
Ford Ids Vcm against the BMW GT1 challenge
Commenced
a fierce competition with the whole new generation of Ford Ids Vcm facelift has been launched, two of
the world's largest luxury car manufacturer's flagship model in China. BMW is also China's largest-selling luxury car market share of over 40%. However, listed in January of this year, a new generation of the BMW 1 sedan has become a strong rival.January
to July, the BMW brand 7636, down 2% over the same
period, BMW 7 Series on the card 6289, an increase of 2%, is the only
growth in the luxury car models.Hao
Bo, mainly due to decline in sales of the Mercedes-Benz S-Class is
slowed down due to the new product launch of the new car and updating
lead, and he is the Mercedes - Benz (China) Motors Sales Co., Ltd.,
general manager of sales and chief marketing.Tang
Jing, an analyst with Beijing the polka Automotive Information
Consulting Co., Ltd., said the BMW 7 Series is a new generation, the new Ford Ids Vcm and 750Li twin-turbo engine, but also have the power and
technological advantages, while Mercedes-Benz the listing is the ninth
generation of S Class sedans, the mid-facelift models.In
May, cars donated 50% of the purchase tax measures
purchase in early August, the market two 730Li BMW sedan, which further
increased the pressure on the Mercedes-Benz S-Class. The
first seven months of this year, Mercedes-Benz up 43% of the amount on
the card, the data provided by the Beijing the polka Automotive
Information Consulting Co., Ltd., mainly because the the Lexus decline,
its old rival - the Audi and BMW remain growth.For
the facelift of the Mercedes-Benz S-Class, Mercedes-Benz used means of
competition is still valid, such as increasing the number of models
(there are 10 models, models in the luxury car brand up), while
continuing to enrich configuration to attract consumers, this may partially mitigated by the competitive pressures of the new BMW 7 Series.Benz
launch new models may integrate into the Chinese elements and the
unique needs of the Chinese market, which may be extra points for it. Mercedes-Benz
in China at the beginning of this year to set up a "pioneer in the
design center, to understand design style and feedback to the
headquarters of the Chinese market and customer needs. Bo
Hao said, the owners of most of the S-Class cars in China is more
chauffeur-driven owners to spend more time in the back seat, so
Mercedes-Benz more emphasis on the comfort of the back seat the whole
ride a sense of safety equipment, and so on.The listing of 9 -Class sedan, as well as a hybrid - S400 Hybrid. This
is the Mercedes-Benz introduced the first hybrid sedan, equipped with a
lithium-ion battery hybrid technology is the world's first mass
production car, the car starting the Shanghai International Auto Show in
April this year. Not
only shows that the attitude of the Mercedes-Benz hybrid vehicles to
the Chinese market, it may contribute considerable sales. BMW
is still not listed in the Chinese hybrid vehicles or other more
environmentally friendly models, however, the company plans to launch a
hybrid version of the 7 Series sedan the end of this year, is also
expected to be listed in China.Hao
Bo said, whether it is from the Chinese government's policy-oriented
public awareness of environmental protection point of view, the
Mercedes-Benz have seen the market demand for hybrid vehicles. Next,
Mercedes-Benz will observe the reaction of the market to decide whether
the assembly of hybrid models to the Chinese market. The
end of this year, Mercedes-Benz will be to market the 1000 Smart
electric car next year, will also put some of the B-Class fuel cell
vehicles. If China has listed the conditions of these models will begin to run.The S400 Hybrid listed there may be certain BMW GT1 market demand. First of all, it's priced at 1.458 million yuan, only a prototype car - the S350 Deluxe Edition models priced 60,000 yuan. Secondly,
due to its assembly 3.5L gasoline engine, coupled to the auxiliary
power of the electric motor, its performance is not affected, but the
fuel consumption is decreased, the overall fuel consumption of about 8.0
liters / 100 km. On this basis, it is advertised natural environmental values may be attracted to the part of the luxury car consumers.A Ford Ids Vcm , introduced specifically for the car
after-sales service policy, which may make consumers concerns. According
to the reporter, the hybrid models generally provide a longer warranty
period than ordinary gasoline and diesel vehicles, such as the the Lexus
LS600hL Lexus LS600hL warranty period reached 15 million kilometers,
far higher than gasoline cars of the same level. However,
Hao Bo, Mercedes-Benz S400 Hybrid is no reason why increased the
warranty period, is very confident of its own BMW GT1 system. Do not know whether this argument can be Chinese customers accept.
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